IDEATION PROJECT
Video 1
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Windows Media | Hires | Lowres
Video 2
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Windows Media | Hires | Lowres
The ideation session around this year's event, named, "The Big Think", happened on June 7th, 2006.
Over one hundred participants from over 40 global companies (consultants, developers, operators, hotel brands, manufacturers and outsiders) were challenged to consider the world, the industry and their business models in light of the ten most pressing global trends: Automation, The Experience Economy, Ubiquitous Computing, Nanotechnology, Personalization, World Flattening, Biotechnology, Reinvented Retail, Modularity and Renewable Resources. By focusing on "Macrotrends", and the anticipated needs of six forecasted future demand groups: Aging Population, NeoEnvironmentalists, Escapists/Leisure Guests, Wellness Seekers, Business Travelers, and Today's Teens, the participants conjured ideas predicted to shape the future of the hospitality industry.
The session, orchestrated by noted disruptive strategist, Dave Norton, was led by co-creators Gettys and Hospitality Design magazine.
The process was as creative as the output. Competitive, juried design competitions, team-swapping and cash prizes created a "Project Runway" atmosphere of innovation through collaboration.